Michelob Ultra Light Cider

Client: Anheuser-Busch

Creative Director: Rutger Thiellier

Design Problem: Create a six-pack, that when stacked up on a store display (side by side, long to short, short to short, long to long, etc.), the design had to extend and connect the entire way.

Solution: I utilized the printer die files to create a common crossover corner element, which allowed for various top composites to blend into any other corner bottom composite in the apple line.

From Budlight Platinum (blue bottle was ours), Michelob Ultra Light Cider to all the Draftmark projects. I drank more Anheuser-Busch while branding... than my entire time in college.